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NORTH AMERICAN Newsline                                              OCTOBER 23, 2026      |  The Indian Eye 24



                                                                                                              flects the strong partnership between
        entire municipal administration for                                                                   nonprofit  organizations,  businesses,
        their  continued  support.  For  more                                                                 public institutions and the wider com-
        than two decades, their cooperation                                                                   munity.
        has helped us bring this wonderful cel-                                                                   A $90,000 Community Celebra-
        ebration to the community. Dushahra                                                                   tion Offered Free to the Public
        is much more than a festival. It brings                                                                   Organizing a festival of this mag-
        people of different backgrounds,                                                                      nitude  requires  substantial  financial
        cultures and communities together,
        fostering harmony, friendship  and  a                                                                 resources, with the 2026 event budget
                                                                                                              estimated at approximately $90,000.
        sense of oneness among all.”                                                                              Despite the considerable expens-
            Raj Mittal, Vice Chairperson of
        IAF, emphasized the festival’s impor-                                                                 es associated with artistic productions,
                                                                                                              event infrastructure, public safety,
        tance in preserving cultural heritage                                                                 equipment, insurance, logistics and
        for future generations.                                                                               other services, Indo-American Festi-
           “Our primary mission is to intro-
        duce  our  children  and  younger  gen-                                                               vals continued its longstanding com-
                                                                                                              mitment to offering the celebration
        erations to the richness of Indian cul-                                                               with free admission and free parking.
        ture,  traditions  and  values.  Through                                                                  This commitment is made pos-
        the Ramleela and the celebration of                                                                   sible through sponsorships, vendor
        Dushahra,  we want  our  children  to   devoted volunteers and supporters.  and community supporters.  participation, donations, volunteer
        understand the greatness of the Ra-
                                              Their collective  efforts, commit-
                                                                                Middlesex County, New Jersey,  contributions and community part-
        mayana and the timeless message of   ment and willingness to serve the   provided grant funding in support of   nerships.
        the victory of good over evil. We hope   community  were  instrumental  in  co-  arts and cultural programming, helping   By removing admission and
        to inspire them to cherish these tradi-  ordinating the numerous activities   promote cultural heritage, artistic ex-  parking costs, IAF seeks to ensure
        tions and carry this beautiful cultural   and operational requirements of this   pression and community participation.  that families from all economic back-
        legacy  forward  for  generations  to   major festival.                 The  organizers  also  acknowl-  grounds can participate in and enjoy
        come.”                                The organizers emphasized that   edged the invaluable cooperation of   this important cultural celebration.
            Shiva Arya, President of IAF,
                                                                                                                  The organization believes that
        highlighted the extraordinary dedica-  the  success of the Grand Dushahra   Edison Township, including its provi-  cultural heritage should be accessible
                                                                            sion of the park facilities and the as-
                                          Festival would not have been possible
        tion required to organize such a large   without the extraordinary teamwork,  sistance of police, fire and municipal   to everyone and that such celebra-
        community event.                  dedication and generosity of these in-  personnel whose contributions were   tions serve as valuable opportunities
           “Our entire team works tirelessly
        throughout the year to bring this one-  dividuals, their families and the many   essential to the event’s safe and suc-  to  strengthen  relationships  among
                                          volunteers who worked quietly be-
                                                                            cessful operation.
                                                                                                              communities.
        day celebration to life. Our greatest   hind the scenes.                Major sponsors and supporters     A Celebration of Heritage, Har-
        satisfaction comes from seeing thou-  Special appreciation was also   included Suhag Jewelers, HindiUSA,  mony and Hope for Future Genera-
        sands of families, especially young   extended to the thousands of visitors   New York Life, PNC Bank, Nandan-  tions. As the evening concluded with
        children, enjoying the festival and   who traveled from across the Tri-  sons International, Dr. Samin Sharma,  spectacular fireworks lighting up the
        connecting with their cultural roots.
        Everything we do is driven by our   State region, many accompanied by   Vinod Madhok, Royal Albert’s Palace   Edison skyline, the 28th Grand Du-
                                                                                                              shahra Festival once again demon-
                                          children and elderly family members,  and numerous other businesses, indi-
        commitment to serving the commu-
        nity and keeping our traditions alive.”  to participate in the celebration.  viduals and organizations.  strated the power of culture to bring
                                                                                                              people together.
                                              Middlesex County, Edison Town-
                                                                                The organizers extended special
            Dedicated Volunteers: The Driv-
                                          ship and Sponsors Provide Vital Sup-
        ing Force Behind the Festival     port                              thanks to media supporters, including   Beyond the colorful performanc-
                                                                            Parikh Worldwide Media, ITV Gold,  es, bustling marketplace and dramatic
            Behind the colorful festivities and
                                              The festival’s success was made
        grand celebrations was an extraordi-  possible through the generous sup-  Radio Zindagi and EBC Radio, along   Ravan Dahan, the festival delivered
                                                                                                              a timeless message of righteousness,
                                                                            with other media partners whose pub-
        nary team of more than 30 dedicated   port of Middlesex County, Edison   licity and community outreach helped   unity and the enduring victory of
        volunteers who worked tirelessly for   Township, corporate  sponsors, indi-  attract a large audience.  good over evil.
        months to make this large-scale com-  vidual donors, participating vendors   Their continued involvement re-  For thousands of families, the cel-
        munity event a success.                                                                               ebration was an opportunity to recon-
            From  sponsorships, vendor  reg-
        istrations and cultural programming                                                                   nect with cherished traditions, intro-
                                                                                                              duce children to India’s rich cultural
        to logistics, municipal coordination,                                                                 heritage and create lasting memories.
        public safety, publicity and site oper-
                                                                                                                  For Indo-American Festivals, Inc.,
        ations, these volunteers contributed                                                                  it was another successful chapter in a
        countless hours of selfless service.                                                                  mission that began in 1999: preserv-
            Among the key volunteers and
        community  members  whose  ded-                                                                       ing cultural traditions, strengthening
        ication and contributions helped                                                                      community bonds and inspiring fu-
                                                                                                              ture generations to carry forward the
        make the festival possible were Dr.                                                                   values and heritage of their ancestors.
        Ravindra Goyal  and  Damyanti  Goy-                                                                       The organizers expressed their
        al, Shalini Chhabra, VishvJeet, Amit                                                                  deepest  gratitude  to  Edison  Town-
        Gupta, Satya Arya, Piyush Baranwal,
        Abhinav Arya, Ritesh Maheshwari,                                                                      ship, Middlesex County, participating
                                                                                                              artists, sponsors, vendors, volunteers,
        Ashwini Kumar, Dr. Rajeev Mehta,                                                                      media partners and the thousands of
        Dolly Mittal, Sudha Sharma, Ra-                                                                       visitors whose enthusiastic participa-
        jendra Prasad, and Dr. Om Sharma,                                                                     tion made the 28th Grand Dushahra
        Ravi Dhingra, along with many other
                                                                                                              Festival a memorable success.

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